Tyler Long, CEO/Founder
NorthStar Advisory Group, LLC was founded in 2010 by Tyler Long. Two years earlier, Tyler was honored to be named Entrepreneur of the Year for 2008 for Georgia by Catalyst Magazine. At the time, Tyler’s privately held group of businesses were five years old, employed 500 individuals, generated $35M a year in sales, and was valued by an independent private equity firm at $55M.
Tyler’s success is fueled by his passion for the underdog, inspiring others, and proving that nice guys can finish first. Emulating his grandfather, who was the consummate small town entrepreneur, Tyler believes that lasting and true success is built by following the golden rule and serving others. Tyler was influenced by his father’s work ethic and his mom’s deep and unwavering spiritual faith.
Tyler began his career in sales at a young age. He began selling magazines door to door in high school. While completing his B.S. in Economics at Davidson College in North Carolina, Tyler sold books door to door for Southwestern Book Publishers. He joined Xerox Corporation right out of college, and was a top producer in various sales and management positions there for almost a decade. During those years, he was influenced by key business leaders, and came to realize that his calling was to become an entrepreneur and to build a high performance, high integrity sales force that reflected his personal beliefs. After a few more successful years of selling copiers, Tyler formed his first company. It was a merchant services sales and marketing firm, and it prospered rather quickly and continues to this day.
A few years later, Tyler created a highly effective and affordable training and education program to help job applicants for the US Postal Service perform better in the hiring process and increase the likelihood they would become hired. In less than 18 months, the company’s postal job training revenues were exceeding $35M a year, and thousands of applicants that followed the advice and teaching of Tyler’s program were becoming hired by the post office. Tyler’s companies adopted a local, national and global charity outreach to give back and demonstrate how giving to others is truly the ultimate goal and our primary source of satisfaction. The companies Tyler built received numerous awards and recognitions for the massive success they achieved. You can read about these in “CEO Awards”.
Tyler’s most recent entrepreneurial endeavor is supporting the marketing and management efforts of a firm founded by his brother called Determinus, doing business as PayPro. PayPro is the first lead generation firm in the electronic payments/merchant services industry utilizing a large scale, nationwide, face to face prospecting approach by individuals who know the merchant to generate leads that actually include the business’s most recent processing statement of fees.
Never before have leads been offered to sales organizations on this scale that are of this high quality. It is widely known that virtually no sales are ever made without having the merchant’s statement, and that once a well-trained merchant sales professional, who is aligned with one of the more reputable processors, has a merchant’s statement in hand to analyze, there is a greater than 50% chance that the sales professional will close the deal.
PayPro’s vision is to systematize on a large scale the initial steps of the merchant sales process, up to and including obtaining a copy of merchant’s most recent processing statement enabling PayPro to add tremendous value to sales organizations who wish to have their sales efforts focused on closing deals. Its parent company, Determinus, is a traditional merchant services provider specializing in higher risk accounts, often times offering charge back reduction strategies and solutions that facilitate account longevity. Tyler hopes that this new venture will add tremendous value to sales organizations nationwide, and become the industry’s model of how a company should be managed.